“Oh my GAWD! I have to create some content for our brand!”
Creating good content for your brand can be a somewhat difficult endeavor. You may be inclined to cut and paste articles on social media that have some relevancy to what you do, but are you really doing the best possible job at curating content for your brand experience?
There has been a seismic shift in the way consumers interact with brands. The traditional way has been to watch television and consume content by targeting your product during your demographics peak viewing hours. This is what is typically called a Nielsen Rating. Many traditional media outlets like print newspaper and television newscast live and die by these ratings. Nielsen has a whole scientific way of getting results per viewership and there is a great blog post on it here.
This is not a very efficient way of gaining traction with your brand. It’s a very low latency/low interaction method that does not fit the digital media landscape. Many big brands are struggling with this as the rules are changing daily. A perfect example of this are companies like JC Penny who felt they had to change in order to gain a broader audience and hired former Apple Retail Executive Ron Johnson to be the company CEO in November 2011. (He has since been ousted.) JC Penny was trying to adapt its long and storied history into a hip name brand, which did not resonate with its consumer base and the content marketing efforts in online media were not very well executed.
This brings us back to the idea of developing good content marketing for your brand. There is a great post I read by Noah Brier, Co-Founder and CEO of Percolate an online content marketing company founded in 2008, on ReCode which you can read here. In this article Noah states “I would simplify things even further to say that content marketing is nothing more than brands using content to communicate with audiences.”
So how do you develop good content? The key is to look at the tools you already use in your daily marketing efforts. What kinds of interactions are you having with users on your Facebook page? What types of tweets are your followers on Twitter most interested in? Twitter just released their analytics tools at analytics.twitter.com. Use this to find out what your users actually want? Here is a quick snapshot of Xform Computing’s analytics page.
As you can see most of our followers are interested in Music, Technology and Tech News. So in order for us to create good content marketing we have to position or post and tweets to cater to those tastes. We’ve developed several YouTube channels focusing on features in our line-up of products. Some videos are general while others get more specific. Our product is not trying to “go viral” as many brands try to do and fail miserably at. What we want to tie into our content marketing is steady user growth and our line graph to have a steady up tick of user acquisition.
There are some simple rules to follow:
First and foremost find your voice! Find out what your brand/product is about and curate it towards users that will find a use for it.
Tell a story. Consumers do not want stats and numbers. They want to know how this will impact their life and will they have any future use for it. (Think relevancy!)
Create content that is human. Create content that has real value.
Find the the channels where your audience is and distribute your content there.
By no means is this an easy task, but if you outline a plan relevant to your brand you may find that a more dialed in approach may be what works best for you. Plus your marketing budget will be no more worse for wear.
You can reach us at email@example.com or on Twitter @AlwaysOnApps
Here it is part two of our video series on how to use VirtualBrowser for Chrome with Flash, Java, Chrome Apps and Extensions.
As you may know by now Flash is not supported by Apple for its iOS devices and the push has been made support HTML5 video content only. This is why Virtual Chrome is a really great alternative to use on your iOS device if your looking for a full desktop browser experience.
Virtual Chrome works as a full fledged desktop browser on your iPad or iPhone. You’ll have access to using Flash and Java content on your device as you would on on your desktop Mac or PC. We’ve linked Facebook, Gmail, Runescape and YouTube and many more!
You can download either version in the links below!
Starting today, we’re going to begin posting a new series of videos on our Virtual Browser for Chrome channel, Virtual Browser for Firefox channel and our AlwaysOnPC channels on YouTube.
Many of these videos are going to be based on user feedback that we get daily on our community forums, desk.com ticketing system as well as Facebook, Twitter and of course good old fashioned email. If you want a certain feature on Virtual Chrome, Virtual Firefox or AlwaysOnPC explained let us know and we’ll make a video about it!
It’s sometimes hard to figure out how to use a new app when you get used to the way an iOS app functions. Most applications are of course based on the notion of touch interfaces, but what about streaming mobile apps like ours that can offer various ways to use an app? It is okay to be able to use a an app in different ways and not get stuck with one method of operation. This really builds on essential skills because wether your on iOS, Android or Kindle each operating system functions and behaves differently.
That’s why were working on this new series to act a community resource of our products. We also want to encourage users to post their own videos to help others.
If you ever run into an issue with our products let us know.
One of the many qualms of technology is the fact that there may be an issue that never gets resolved. This sometimes happens with larger companies where the amount of users outweighs the amount of support personal available to solve these issues. It can be a very frustrating experience. You can go about searching for answers but some community forums are as useful as sour milk.
Luckily though there is always an answer that someone will come across and share.
Google Search has recently been redirecting many users to Google Germany (google.de) this has cause widespread frustration and millions of search queries like “how to fix google defaulting to german” we got complaints from our users if we were having server problems? We couldn’t seem to figure out what the issue was? It was even redirecting YouTube to YouTube.de….strange.
The fix is pretty simple and one that was found on a google forum posted by a community member. Just type in google.com/ncr and you should be taken to the standard U.S. version of google search.
No need to thank us. Thank the folks who found the solution to this.
Get the best private browser experience on your iPhone or iPad with Private Browser from Xform Computing now FREE for a week!
Are you looking for a safe, secure and private browsing experience on your iPad or iPhone? Then look no further!
Private Browser is a complete web browser running in Chrome Incognito mode. It’s safe, reliable and most importantly secure. Private Browser has access to the full Chrome Web Store along with offering support for Flash content and Java which no other browser on the App Store offers.
Play games like Runescape, PBS Kids, Animal Jam and many more! Watch Flash and Java content on your iOS device without any extra plugins or apps.
How does it work?
1. First download Private Browser from the App store for iPad here: http://vlt.me/privatebrowser-app and for iPhone here: http://vlt.me/privatebrowser-iphone
2. Activate your FREE premium mode by “Liking” us on Facebook.
3. Follow the instructions on screen and you’ll be on your way to getting FREE premium for a week.
If you have any questions or comments feel free to contact us at firstname.lastname@example.org
As we all search for security on our plethora of devices which device do you reach for first?
We all want to be secure online right? How many times have you been browsing and you wish what you were browsing for wasn’t being tracked by Google, Bing or any other search engine or web browser? With Private Browser from Xform Computing, you can surf the web in private incognito mode without having to worry about your sessions being tracked. It’s simple, secure, and anonymous web browsing right from your iPhone or iPad.
Private Browser works like your regular Chrome Browser and you can add Chrome Web Store apps and extensions. If you want to try it free for a week click on the “activate free premium” button and follow the instructions to get your week of premium features for free. Private Browser has access to the full Chrome Web Store along with offering support for Flash content and Java which no other browser on the App Store offers.
The video below shows you what types of apps and extension are available and working with privateBrowser.
We’re all guilty of it. We forget what we signed up for? Which email address we used? Or the most common issue that happens…which password did I use for that darn account?
As mobile technology keeps growing, we cannot escape our symbiotic relationship with our mobile devices. Unless we have a million post-it notes everywhere or every single password written in a notebook it can become nearly impossible to keep track of every account we use. That is why you see a constant push from companies asking you to login with your Facebook, Google+ or Twitter account to minimize the pain of remembering passwords. What happens if you quit those social sites? How do you remember to login?
Why iCloud is Important
Apple has really pushed the usage of iCloud to the forefront of all their iOS devices and OSX hardware since its initial release of the platform on October 20, 2011. Not only do they want to keep you within the Apple ecosystem which many have dubbed “the walled garden”, but, this is Apple’s way of minimizing the usage of the dreaded password, which, in recent years has come under fire with many companies like Mozilla, PayPal and Google all trying to find ways to create a new login mechanism to your favorite sites.
As many of our users now by now it’s how we keep track of what level of service you’ve purchased as well. It makes our jobs a bit easier when their is no third party being connected to in-app purchases. It’s also why it’s important to keep your iCloud account active on your iOS or OSX device. Apple provides us with the best possible solution to their ecosystem and no Apple iCloud account means not purchasing of apps.
How to keep your iCloud account active on your device
This is where a majority of users run into problems when they cannot renew their Premium option for either Virtual Chrome or Virtual Firefox. First, access iCloud account via the settings menu on you iOS device. Tap on the settings icon and then look for iCloud and type in you iCloud username and password. There are few steps to follow but this graphic should help:
The key take away from this is to keep your account Documents and Data tab on. While the App store will keep asking you to punch in your password or use your touch ID for app store purchase (this feature is sure to grow with the iPhone 6). Keeping your documents and data tab on will reduce the headache of any auto renewal or in-app purchases that you make on your device.
There you have it, a tiny bit of information that should make your app buying experiences a bit more manageable when renewing services or even switching to a new iOS device.
You can always contact us at email@example.com if you have any questions or just want to tell us how awesome our products are.
It’s been a long time coming but we’ve updated our app to version 2.0.3 with better quality Video Mode! We’ve also updated our overview video to see some of the exciting features we are offering with our Virtual Chrome product for both iPad and iPhone.
Run Chrome with Flash and Chrome Extensions on your iPad or iPhone!
The VirtualBrowser for Chrome App brings the power of the full desktop version of the Google Chrome browser to your iOS device, including all the features you’ve been missing in Safari for iPad and iPhone:
• Flash on your iOS device!
• Chrome Extensions and themes.
• Chrome WebStore Apps and Extensions.
• Full Chrome Sync support.
• Full Java support (Applets, JAR and JNLP).
• Secure encrypted “SSH” connection (like a VPN).
Powerful standard features like:
• Video Mode!
• Full Screen Mode.
• Mouse mode.
• Right-click menu access!
• Multi-tab and Multi-window navigation and usage.
• Ctrl, Alt, Esc, Tab, and Arrow keys.
Learn more on our website:
Purchase VirtualBrowser for Chrome iPad edition:
Purchase VirtualBrowser for Chrome iPhone edition:
AlwaysOnPC is excited to release a game changing update to our personal productivity app. Now you can stream your AlwaysOnPC app with the world’s first Dual Screen Streaming Cloud Desktop for iPad and iPhone, Using your Apple TV.
Our Dual-Screen innovation lets mobile users extend their AlwaysOnPC experience beyond their device to a nearby HDTV screen using Apple TV’s Airplay Display feature. The iPad-to-Apple-TV connection is wireless, so no cables are required.