Archive for July, 2014
“Oh my GAWD! I have to create some content for our brand!”
Creating good content for your brand can be a somewhat difficult endeavor. You may be inclined to cut and paste articles on social media that have some relevancy to what you do, but are you really doing the best possible job at curating content for your brand experience?
There has been a seismic shift in the way consumers interact with brands. The traditional way has been to watch television and consume content by targeting your product during your demographics peak viewing hours. This is what is typically called a Nielsen Rating. Many traditional media outlets like print newspaper and television newscast live and die by these ratings. Nielsen has a whole scientific way of getting results per viewership and there is a great blog post on it here.
This is not a very efficient way of gaining traction with your brand. It’s a very low latency/low interaction method that does not fit the digital media landscape. Many big brands are struggling with this as the rules are changing daily. A perfect example of this are companies like JC Penny who felt they had to change in order to gain a broader audience and hired former Apple Retail Executive Ron Johnson to be the company CEO in November 2011. (He has since been ousted.) JC Penny was trying to adapt its long and storied history into a hip name brand, which did not resonate with its consumer base and the content marketing efforts in online media were not very well executed.
This brings us back to the idea of developing good content marketing for your brand. There is a great post I read by Noah Brier, Co-Founder and CEO of Percolate an online content marketing company founded in 2008, on ReCode which you can read here. In this article Noah states “I would simplify things even further to say that content marketing is nothing more than brands using content to communicate with audiences.”
So how do you develop good content? The key is to look at the tools you already use in your daily marketing efforts. What kinds of interactions are you having with users on your Facebook page? What types of tweets are your followers on Twitter most interested in? Twitter just released their analytics tools at analytics.twitter.com. Use this to find out what your users actually want? Here is a quick snapshot of Xform Computing’s analytics page.
As you can see most of our followers are interested in Music, Technology and Tech News. So in order for us to create good content marketing we have to position or post and tweets to cater to those tastes. We’ve developed several YouTube channels focusing on features in our line-up of products. Some videos are general while others get more specific. Our product is not trying to “go viral” as many brands try to do and fail miserably at. What we want to tie into our content marketing is steady user growth and our line graph to have a steady up tick of user acquisition.
There are some simple rules to follow:
By no means is this an easy task, but if you outline a plan relevant to your brand you may find that a more dialed in approach may be what works best for you. Plus your marketing budget will be no more worse for wear.
You can reach us at email@example.com or on Twitter @AlwaysOnApps
Tags: alwaysonpc, Cloud based streaming, cloud browsing, Flash on iPad, Flash on iPhone, How to, How to get Flash on iPad, java, Java on iPad, Streaming, tutorial
Here it is part two of our video series on how to use VirtualBrowser for Chrome with Flash, Java, Chrome Apps and Extensions.
As you may know by now Flash is not supported by Apple for its iOS devices and the push has been made support HTML5 video content only. This is why Virtual Chrome is a really great alternative to use on your iOS device if your looking for a full desktop browser experience.
Virtual Chrome works as a full fledged desktop browser on your iPad or iPhone. You’ll have access to using Flash and Java content on your device as you would on on your desktop Mac or PC. We’ve linked Facebook, Gmail, Runescape and YouTube and many more!
You can download either version in the links below!
Starting today, we’re going to begin posting a new series of videos on our Virtual Browser for Chrome channel, Virtual Browser for Firefox channel and our AlwaysOnPC channels on YouTube.
Many of these videos are going to be based on user feedback that we get daily on our community forums, desk.com ticketing system as well as Facebook, Twitter and of course good old fashioned email. If you want a certain feature on Virtual Chrome, Virtual Firefox or AlwaysOnPC explained let us know and we’ll make a video about it!
It’s sometimes hard to figure out how to use a new app when you get used to the way an iOS app functions. Most applications are of course based on the notion of touch interfaces, but what about streaming mobile apps like ours that can offer various ways to use an app? It is okay to be able to use a an app in different ways and not get stuck with one method of operation. This really builds on essential skills because wether your on iOS, Android or Kindle each operating system functions and behaves differently.
That’s why were working on this new series to act a community resource of our products. We also want to encourage users to post their own videos to help others.
If you ever run into an issue with our products let us know.
Watch the video, comment and share!
Tags: alwaysonpc, chrome browser, Chrome Extensions, Chrome Sync, cloud browsing, firefox browser, Flash on iPad, Flash on iPhone, flash player, How to video, Java on iPad, Java on iPhone, Second Screen, Streaming, tutorial
One of the many qualms of technology is the fact that there may be an issue that never gets resolved. This sometimes happens with larger companies where the amount of users outweighs the amount of support personal available to solve these issues. It can be a very frustrating experience. You can go about searching for answers but some community forums are as useful as sour milk.
Luckily though there is always an answer that someone will come across and share.
Google Search has recently been redirecting many users to Google Germany (google.de) this has cause widespread frustration and millions of search queries like “how to fix google defaulting to german” we got complaints from our users if we were having server problems? We couldn’t seem to figure out what the issue was? It was even redirecting YouTube to YouTube.de….strange.
The fix is pretty simple and one that was found on a google forum posted by a community member. Just type in google.com/ncr and you should be taken to the standard U.S. version of google search.
No need to thank us. Thank the folks who found the solution to this.
Tags: chrome browser, cloud browsing, firefox browser, Flash on iPad, Flash on iPhone, google, google.com, google.de, How to, Java on iPad, Java on iPhone, redirecting, search, Streaming
Get the best private browser experience on your iPhone or iPad with Private Browser from Xform Computing now FREE for a week!
Are you looking for a safe, secure and private browsing experience on your iPad or iPhone? Then look no further!
Private Browser is a complete web browser running in Chrome Incognito mode. It’s safe, reliable and most importantly secure. Private Browser has access to the full Chrome Web Store along with offering support for Flash content and Java which no other browser on the App Store offers.
Play games like Runescape, PBS Kids, Animal Jam and many more! Watch Flash and Java content on your iOS device without any extra plugins or apps.
How does it work?
1. First download Private Browser from the App store for iPad here: http://vlt.me/privatebrowser-app and for iPhone here: http://vlt.me/privatebrowser-iphone
2. Activate your FREE premium mode by “Liking” us on Facebook.
3. Follow the instructions on screen and you’ll be on your way to getting FREE premium for a week.
If you have any questions or comments feel free to contact us at firstname.lastname@example.org
Re-post, comment and share.
As we all search for security on our plethora of devices which device do you reach for first?
We all want to be secure online right? How many times have you been browsing and you wish what you were browsing for wasn’t being tracked by Google, Bing or any other search engine or web browser? With Private Browser from Xform Computing, you can surf the web in private incognito mode without having to worry about your sessions being tracked. It’s simple, secure, and anonymous web browsing right from your iPhone or iPad.
Private Browser works like your regular Chrome Browser and you can add Chrome Web Store apps and extensions. If you want to try it free for a week click on the “activate free premium” button and follow the instructions to get your week of premium features for free. Private Browser has access to the full Chrome Web Store along with offering support for Flash content and Java which no other browser on the App Store offers.
The video below shows you what types of apps and extension are available and working with privateBrowser.
If you have any questions or comments feel free to contact us at email@example.com
Download privateBrowser for iPad: Click Here!
Download privateBrowser for iPhone: Click Here!