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Posted by at 2 September , 2015

Let’s get our pitchforks out it’s time burn the house MacroMind and Apple not Adobe built….wait what?!?

Do you recall a time when you used Adobe Flash for everything on the web? Or maybe you knew it as Macromedia Flash or Shockwave Flash. Turns out the same people who are calling for it’s demise (yes, I’m looking at you Apple) in 2010 are the very same folks who fostered the growth of the current iteration of Flash into existence.

Read this via the Wikipedia page for Adobe Shockwave: “Shockwave originated with the VideoWorks application developed by MacroMind for the original Apple Macintosh. Animations were initially limited to the black and white of early Macintosh screens. VideoWorks was rebranded as Director 1.0 in 1987. Director 2.2 was released in 1988, and included the Lingo scripting language with extensibility provided by Xtras. A Windows version was available in the early 1990s. Director 3.0 was the last version by MacroMind, and released in 1989 which introduced XObjects to Lingo. Shockwave Player had still not been developed, and the sole means of publishing content remained generating executable applications.”

“Shockwave originated with the VideoWorks application developed by MacroMind for the original Apple Macintosh.”

It’s interesting that the current cabal trying to kill Flash is not really saying why or how Adobe should handle Flash. Adobe Flash still makes up a huge portion of the web market with a survey conducted in 2011 by Millward Brown, Flash makes up over 90% of the media content on the web. There is no way that killing it can benefit anyone that still produces Flash based content in the short term. Many companies, especially Google (who by the way just unveiled a new logo) a subsidiary of the newly formed Alphabet Inc. still use Flash based ads to make money.

Flash ain’t dead just yet.

Even Google doesn’t want to pull the cord just yet. The reasoning is that the big G’s revenue stream from Flash based Ads is a touchy subject. You don’t cut off the hand that feeds you, do you now?

Advertisers have been the big pro-Flash holdouts and that is why Flash will live on for the foreseeable future. The market is too huge and no other viable alternatives have been really developed. HTML 5 is a start but how many folks have figured out how to markup really good content that replaces Flash? Google has a conversion tool called Swiffy that according to the site that “Swiffy is a simple Flash to HTML5 converter that helps make SWF files available to a larger audience.”

The simple truth is Flash isn’t going anywhere anytime soon.

And the verdict is…

Much ado about nothing. The internet will slowly move on from Flash and in the meantime people will posture on the imminent demise of Adobe’s product but nobody outside of tech will really care.

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