Posts Tagged ‘Streaming Apps’
The Death of the Phone Call and the Re-Rebirth of Instant Messaging…again.
If you’re in you Mid 30′s to late 40′s you might remember AOL Instant Messenger, that ubiquitous chat app that came installed on your home PC running Windows 95 that allowed you to suddenly and without any concern for privacy connect with random people online. It was, for most of us, our first taste of what has become a mainstay of mobile devices, the ability to connect with anyone at anytime from anywhere.
Fast-forward to today and Messaging apps are everywhere. You don’t see any app that has a social component built in neglect the one element that users are craving and that is the ability to chat with other mobile users. The race to reach the most users is the goal of these messaging apps which is not surprise that big blue (not Twitter, sorry) the other big blue, Facebook is in a hardened battle with China’s WeChat for replacing email, phone and texting in Asia.
“According to a report, it is estimated that WeChat has more than 1 billion users around the world.”
This number is no surprise with many apps including LINE from Japan and WhatsApp, the mobile messaging market is getting very saturated and ultimately these companies are fighting for every user they can convert into paying customers in the ecosystems they are building. With the ability to send money to each other or even send gifts to friends and family, opening eCommerce abilities in markets like this has the potential to explode. Adweek has some numbers on the type of user base that is growing in places like SouthEast Asia, particularly in Thailand, Malaysia and the Philippines. The chart below shows how many are using the platform to circumvent traditional forms of communication.
In the end no one really knows what type of platform will win out. Will users value security over convenience? This is the multi-billion dollar question everyone is trying to figure out.
And so the battle rages on.
About Xform Computing
Xform delivers the power of cloud-hosted desktops and applications to iPad, iPhone and Android phones and tablets. Xform has Cloud clusters deployed in the US and Europe. With over 1.5 million virtual desktops created and streamed to customer’s PC’s and mobile devices, Xform’s apps include VirtualBrowser for Firefox, VirtualBrowser for Chrome, Private Anonymous Browser and AlwaysOnPC. The apps are sold in the iTunes App Store, Google Play, Amazon Apps, and other marketplaces.
Learn more about our products here: http://www.xformcomputing.com or click on the app links on the right hand side.
Tags: AOL, Facebook Messenger, Instant Messaging, Linux Desktop, Social Networking, Streaming Apps, WeChat, whatsapp, Windows 10
Every so often we get that gut wrenching review when a user decides to unload all over us in the App Store. Needless to say it is a painful experience for any small app developer.
There are lot of ups and downs in the day to day support of apps for iPad, iPhone and Android devices. The difficulty lies in how the reviewer states their positive or negative experience. These comments can not only be detrimental to our review ratings, but many times it does not give us the proper context into why the user had a bad experience with the app in the first place.
Here is an example of a bad review left in the App Store that does not help us in determining what exactly the user was experiencing. Could the user have been in a slow WiFi location? Were they on at peak hours? Was a certain website not loading properly? Did they read the app description or access the help guide? It is hard to tell from this users review:
How do you make sense of this type of information? In the Google Play Store we can respond to comments and make sure that users are being clear about the issue they are experiencing. Sometimes you do have to do some detective work to figure out what exactly is going on?
Then you have users that write reviews that are clear and concise. They write a review stating the exact experience they had with our apps and how it helped them:
One thing that jumps out is that 3 out of 3 customers found this review helpful. Potential customers are always looking at existing users ratings and reviews as the first indicator if they will download the app? They are already here they just want to see how others found the product useful.
Or you have the user who took the time to state simply how our app helped him out in his day to day use.
Needless to say, there is a way to write an effective review that is either positive or negative. This can actually help App Developer fix an issue that they may not even be aware of. Take a look at this score card that Airbnb uses to rate a customer reviews it creates a good methodology into how a user should rate an experience.
Seems like a reasonable way to score an app in the App Store, right? This is how the anatomy of a good or bad review can work in the users favor. There are several factors that play into this way of objectively reviewing an app on iOS or Android. Both are different platforms with their fair of good and bad applications and users should learn how to praise good efforts and apply constructive critiques of negative experiences. Telling us “Hey, your Apps sucks!” is not constructive as we may not know what it actually “sucking” in our App.
As App Developers we should also consider what users want in a mobile application? It is after all a two way street two way street. Ask yourself a few questions? Does it fill a need? Does it provide a solution to an existing problem? Does it work as advertised? Will it become a day-to-day app or an app that you use for enterprise purposes? There are so many questions that go into the utility an app provides like our Virtual Browser apps that can run Flash and Java; that we should be able to answer those questions.
Also consider this; What do people really want in good apps? This image below gives us a good indicator of the consideration that goes into downloading an app onto a mobile device.
The biggest factor is if the user sees that the apps does exactly what they need it for. How does the user get there? By going into app reviews and ratings to see if it is worth the time and money to use any application. This why it is important to have positive and clear reviews by users.
Users in the App Store are looking at solving an existing problem on their given device. This is the best form of window shopping available. We need to provide the best reviews possible to encourage an app download. This is why a good or bad review can make or break your app. We need to guide users into giving us constructive critiques that will improve their overall experience.
In the end this is a two way street between App Developers and users.
Did you find this article useful? Let us know in the comments or by emailing us at email@example.com
Tags: Adobe Flash Player, Android, Apple, chrome browser, Firefox on iOS, Flash on iPad, iOS, iPad Apps, iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone Apps, Linux OS, Mobile Apps, Mobile Purchases, Mozilla, Samsung S5, Streaming Apps, User Reviews, Virtual Chrome, virtual firefox, VNC