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Posts Tagged ‘whatsapp’

Posted by at 24 August , 2015

The Death of the Phone Call and the Re-Rebirth of Instant Messaging…again.

If you’re in you Mid 30′s to late 40′s you might remember AOL Instant Messenger, that ubiquitous chat app that came installed on your home PC running Windows 95 that allowed you to suddenly and without any concern for privacy connect with random people online. It was, for most of us, our first taste of what has become a mainstay of mobile devices, the ability to connect with anyone at anytime from anywhere.

Fast-forward to today and Messaging apps are everywhere. You don’t see any app that has a social component built in neglect the one element that users are craving and that is the ability to chat with other mobile users. The race to reach the most users is the goal of these messaging apps which is not surprise that big blue (not Twitter, sorry) the other big blue, Facebook is in a hardened battle with China’s WeChat for replacing email, phone and texting in Asia.

“According to a report, it is estimated that WeChat has more than 1 billion users around the world.”

This number is no surprise with many apps including LINE from Japan and WhatsApp, the mobile messaging market is getting very saturated and ultimately these companies are fighting for every user they can convert into paying customers in the ecosystems they are building. With the ability to send money to each other or even send gifts to friends and family, opening eCommerce abilities in markets like this has the potential to explode. Adweek has some numbers on the type of user base that is growing in places like SouthEast Asia, particularly in Thailand, Malaysia and the Philippines. The chart below shows how many are using the platform to circumvent traditional forms of communication.

In the end no one really knows what type of platform will win out. Will users value security over convenience? This is the multi-billion dollar question everyone is trying to figure out.

And so the battle rages on.

About Xform Computing

Xform delivers the power of cloud-hosted desktops and applications to iPad, iPhone and Android phones and tablets. Xform has Cloud clusters deployed in the US and Europe. With over 1.5 million virtual desktops created and streamed to customer’s PC’s and mobile devices, Xform’s apps include VirtualBrowser for Firefox, VirtualBrowser for Chrome, Private Anonymous Browser and AlwaysOnPC. The apps are sold in the iTunes App Store, Google Play, Amazon Apps, and other marketplaces.

Learn more about our products here: http://www.xformcomputing.com or click on the app links on the right hand side.

 

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Posted by at 5 August , 2015

Consider this, we’re all engaged with our smartphones. Wether we are checking our Instagram, Facebook, Snapchat, Kik (insert your favorite social app here) to see what our friends are up to the need to communicate and connect is engrained in our DNA. We are completely and utterly hooked on the ephemeral moment.

Snapchat message screen

1. Connecting Instantly

Why do we feel that compelling urge to connect instantly? There is a good read on Techcrunch on the debate of Ephemeral vs. Perpetual Messaging. One of the points that stood out was this, “This desire for these apps comes from the unnatural state of current online social communication. In real life, all communication happens within a context and people only have a limited identity in that context.” So what does this mean? In the setting of all these social apps the goal is to create an extension of your personality to continually exist wether you are present or not. Your digital persona is alive and present in the digital context of the app.

2. Oversharing of the moment.

Another topic that is currently centered around this category of apps is the element of oversharing. Teens have a much higher propensity to overshare without realizing that in the future, an employer will find out what they did in high school. These apps leave a digital footprint that while claims of the traces of your kick ass summer party are gone this may not always be the case. That fleeting moment that disappears gives a false sense of privacy and security on the users end. Compound that by friends who screen-grab and post to other social sites and you’ve got a good chance that your ephemeral moment isn’t going to be only seen by those closest to you.

3. You can be who you want to be Online…

Take a look at the chart below on this post about how messaging app Kik is claiming higher engagment than Snapchat at 200 million registered users. The numbers are skewed towards a younger demographic of high school aged students. But really look at that the key metric here which is the amount of time spent within the app at 39 minutes (on Kik). On average between the 3 major messaging apps presented you have users spending on average 27 minutes sharing pictures, videos, gifs, links and silly doodles.

Graphic on app usage by age group

This is more than enough time to curate an outward facing person that will show people what you want them to know about you. This creates a narrative that not only engages but creates that value to you as a brand. The minute we don’t want to use it or grow out of that demographic you can easily delete your traces and start fresh on another social network of your choosing.

In essence you are creating an illusion that you can always get out of whenever the moment strikes.

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