I recently stumbled upon a couple interesting articles on Medium on how niche messaging apps are currently flooding the market. This made me wonder about how our own recent efforts to introduce PicsCast a private picture app fits into this whole ecosystem.
Let’s face it this is a tough market to tackle. Your are fighting with a lot competitors in this space. You have a whole slew of use cases, all focused on the single goal of a dominant communication platform. Everyone’s heard of Slack’s meteoric rise to the top of the B2B internal messaging ecosystem unseating such popular work messaging systems such as Microsoft Lync, Skype, Hangouts, Facebook Messenger for Business, etc. The underlying theme is users are craving away to with each other in the simplest way possible and it all starts with sending a message. This means removing complex and unproductive user interfaces and growing as mobile first products.
So Why Does it Matter?
Good question! Messaging as a platform is here to stay. I wouldn’t be surprised if many companies start to move in this direction to create more integrated ecosystems that begin with the chat experience. The need to communicate and show your life to others is a basic human need. That’s why you see so many people glued to their phones. The need to connect is there and these platforms provide the instant ability connect with others regardless of what the platform the content is delivered on.
Messaging is becoming its own operating system.
Tags: Apps, facebook messenger app, Picscast, Private Messaging, Slack, Slack App, Snapchat
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